DRIVING ORGANIZATIONAL PERFORMANCE THROUGH INTEGRATED HR, FINANCE, AND MARKETING STRATEGIES
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Keywords
Holistic Management,
Human Resources,
Financial Management,
Marketing Management,
Organizational Performance,
Sustainability,
Agility,
Technology Integration
Abstract
This paper explores holistic management approaches that integrate human resources,
finance, and marketing to enhance organizational performance. By analyzing the principles of
holistic management, it underscores the importance of balancing these three critical areas to
foster collaboration, innovation, and sustainable success. The study examines various strategies
for aligning human resource practices with organizational goals, effective financial planning, and
impactful marketing initiatives. Through case studies, the paper highlights successful
implementations and identifies challenges in adopting holistic management. Finally, it discusses
emerging trends and technological advancements that shape the future of holistic management,
providing practical recommendations for organizations aiming to thrive in a competitive
landscape.
Published
Dec. 20, 2023
Issue
Vol. 2 | Issue-2 - 2023
Licensing

This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.

This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.
Copyright © Int. J. Appl. Engg. Res. Trans