INTEGRATING HR, MARKETING, AND FINANCIAL SERVICES FOR BUSINESS SUCCESS
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Keywords
Cross-functional collaboration,
Human Resources,
Marketing,
Banking & Insurance,
organizational growth,
integration strategies,
customer experience,
innovation,
performance indicators.
Abstract
Abstract: This paper explores the significance of cross-functional collaboration among
Human Resources (HR), Marketing, and Banking & Insurance sectors to drive organizational
growth. It highlights the evolving roles of these functions in today’s dynamic business
environment and the challenges posed by traditional functional silos. The study emphasizes
the benefits of integrating these departments, including enhanced decision-making, improved
customer experience, and increased innovation. Additionally, it presents strategies for
fostering collaboration, such as developing a collaborative culture, creating cross-functional
teams, and leveraging technology. By examining successful case studies and establishing key
performance indicators, this paper aims to provide insights into measuring success and
addressing future trends in cross-functional integration.
Published
June 20, 2024
Issue
Vol. 3 | Issue-1 - 2024
Licensing

This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.

This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.
Copyright © Int. J. Appl. Engg. Res. Trans