INTEGRATING HR, MARKETING, AND FINANCIAL SERVICES FOR BUSINESS SUCCESS
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Keywords
Cross-functional collaboration, Human Resources, Marketing, Banking & Insurance, organizational growth, integration strategies, customer experience, innovation, performance indicators.
Abstract
Abstract: This paper explores the significance of cross-functional collaboration among Human Resources (HR), Marketing, and Banking & Insurance sectors to drive organizational growth. It highlights the evolving roles of these functions in today’s dynamic business environment and the challenges posed by traditional functional silos. The study emphasizes the benefits of integrating these departments, including enhanced decision-making, improved customer experience, and increased innovation. Additionally, it presents strategies for fostering collaboration, such as developing a collaborative culture, creating cross-functional teams, and leveraging technology. By examining successful case studies and establishing key performance indicators, this paper aims to provide insights into measuring success and addressing future trends in cross-functional integration.
Published
June 20, 2024
Issue
Vol. 3 | Issue-1 - 2024
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This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.
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Int. J. Appl. Eng. Res. Trans.
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This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.
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